The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances… Read More

In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.However, B2B marketers can serve the buyer's journey and decrease sales cycle times by aligning their efforts wit… Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no longer exists, and other truths regarding modern-day B2B advertising and marketing. We talk about exactly how the purchasing journey is now completely fragmented as well as the manner in which neighborhood building can help marketing profess… Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no more exists, and also various other facts about modern B2B marketing. We review just how the purchasing trip is now totally fragmented and also the manner in which area building can aid marketers retake control of the discovery and also need g… Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no longer exists, and other realities regarding modern B2B marketing. We go over just how the acquiring trip is currently entirely fragmented as well as the way that neighborhood building can assist marketing experts take back control of the expl… Read More